High quality newsletter projects a professional image

resized issue 3 spring 2012resized Issue 4 autumn 20131Bentleys – Thinking Ahead

Need

Recognising the value of professionally-written publications to complement their brand marketing, Bentleys (accountants and business advisors) contacted Concise Writing Consultancy to write and edit content for a nationally distributed newsletter.

Work completed

Bentleys’ high-quality, 20-page, peer-reviewed newsletter includes articles ranging from superannuation, to small business management, to investment. Concise Writing Consultancy provides professional editing of the articles, proofreading and production management services for print and electronic versions of the quarterly newsletter.

Other publications Concise Writing Consultancy has written and edited for Bentleys include a corporate profile, information flyers, an award-winning video script, a writing style guide and business manual.

 

Outcome

‘We have had a very positive response to our Thinking Ahead newsletter – a result we would not have achieved without the high standard of editing and professional finish provided by Concise Writing Consultancy. An added value is that the consultancy manages the whole newsletter production process for us from editing articles through to coordinating proofreading and graphic design.'

Graeme Blockley, CEO, National Association, Bentleys

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