Our philosophy

Facing a complex world

In our complex world, there is an increasingly urgent need for simplicity: clear, simple, easy-to-read business communications that get to the point. This is not only essential for productivity, but also for our wellbeing.

Reducing the overwhelm

Employees and managers often feel overwhelmed by the volume of written communications they receive – emails, websites, procedures, blogs, newsletters and text messages. With productivity pressures and competing deadlines, this deluge of information can cause us to become stressed and mentally overloaded. If the information we have to process is complex and poorly written, our stress increases further and productivity decreases.

We all adapt to information overload in different ways: we might delete the information without even reading it or we sift through it trying to find the important parts we need. Either way, our ability to do our job efficiently is compromised.

The value of simplicity

Simplicity in business and government writing can help us manage the deluge of written information. Good writing is about economy of words and making sure every word in a sentence has a purpose.

Good writing is about taking control of the clutter of words and making a conscious choice to write in clear, precise language – plain English. It’s about cutting back the wordiness to reveal the important message hidden in the text. It’s about creating order out of chaos.

Respecting our readers

Simplicity is not the same as brevity – it’s not about cutting corners and writing ‘thx’ instead of ‘thanks’ or ‘thank you’. It’s simply about elegance and quality and about fostering a positive relationship with our reader. By simplifying our business and government writing we are respecting our reader, our clients and our prospective customers.

Clear writing helps us all

It's simply good for us; it's good for business; it's good for the world.

To find out how we can simplify your written communications and increase productivity, call us now on 02 9238 6638.

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