Articles

It’s tempting to fill a page with a lot of words. We want our work to look impressive and prove that we have indeed laboured hard. We may even hope all these words will make us look smarter, more knowledgeable. Yet it’s the few powerful phrases that become etched in our memories, not the long-winded diatribes. So when renowned actor Cate Blanchett said recently ‘When one country faces a climate disaster, we all face a climate disaster’ she encapsulated in a few words a thousand truths. 

Depending on which part of the world you are in, you’ll be greeted by one of the many forms of well-wishing at the anniversary of the birth of Jesus Christ. In English-speaking countries, you’ll hear ‘merry Christmas’, in France ‘joyeux Noël’ and Sweden and Norway, ‘god Jul’ (pronounced ‘yule’). Which came first and what do they each mean?

Poor sentence structure is one of the most common ways workplace written communications, such as emails, become derailed. Although there are many ways to increase readability, sentences are the basic unit of writing. If your sentences are long, verbose or poorly structured, you'll very quickly lose your reader. Avoid these three common sentence traps at all cost.

Whether it’s a clever marketing message or deliberate disinformation, the written word can lull us into a sense of false security or catapult us into panic. As information flies around the world at breakneck speed on social media and other platforms, words rain relentlessly down on us.  With disinformation and fake news on the rise, as organisations we have an even greater obligation to give our readers confidence that the content we generate is trustworthy.

When do you use double quotation marks and when do you use single? Is it correct to use quotation marks to emphasise a word? Do you need to italicise quoted material? Although they may seem like insignificant marks on the page, quotation marks (also known as inverted commas) are designed to add clarity to the meaning of your communication, so it's worth learning how to get them right.

Many professions from forensic scientists, to engineers, to performing artists to legal practitioners quote the expression ‘the devil is in the detail’. It’s the idea that although something may appear simple or insignificant, there could be hidden problems. There have been many cases where lack of attention to detail has cost organisations as well as individuals millions of dollars, reputational damage and emotional distress.

Poor written communication is a piece of the puzzle often overlooked or misunderstood when investigating an error or non-compliance at work. Poorly written communications lead to confused staff and confused clients, with loss of income and damage to your reputation two potential outcomes.

I grew up in an era when women were routinely referred to as ‘the weaker sex’. We were expected to be afraid of mice but not of childbirth; we were expected to be capable of raising well-adjusted children (with no days off) but not of running a company. Words have a powerful effect on the reader and can define us positively or negatively. Although true gender equality may still be a long way off, some of the rhetoric has thankfully changed. Enter the fearless female.

There are many words in English that sound the same but are spelled differently. Two of these are 'enquiry' and 'inquiry', and 'program' and 'programme'. Is there a difference in meaning? Or does it simply come down to personal preference?

Which is correct? Single or double quotation marks? Do lists take a semicolon at the end of each bullet point? While it might seem pedantic, checking these details and consistently applying your organisation's preferred style will raise the professionalism of your writing.