Articles

Pick a noun, any noun
30 July 2021

Pick a noun, any noun

You may have heard the grammatical term ‘noun’ and know that it names a person, place or thing. But did you know there are several different types of nouns? If you think knowing about nouns will make no difference to your writing, this blog will open your eyes to a whole new bag of writing tricks.

Editing, proofreading or training: which is more cost effective?
19 April 2021

Editing, proofreading or training: which is more cost effective?

Do you want to improve the professionalism of your written communications? Perhaps you have noticed grammatical errors in emails and reports that reflect poorly on the professionalism of your organisation. Or perhaps your internal reports and procedures are long-winded and difficult to read, reducing productivity. Find out how we can help you achieve better outcomes.

The hidden traps of mixed metaphors and tautologies
12 April 2021

The hidden traps of mixed metaphors and tautologies

You may have a vague memory of learning about metaphor and tautology in high school English and know that tautologies and mixed metaphors are to be avoided. But what are metaphors and tautologies? And are there times when they can enhance written communication? Find out how to avoid embarrassing errors from mixed metaphors and tautology in business writing.

How to write 2,000 words in under an hour
3 April 2021

How to write 2,000 words in under an hour

There is a continual drive at work to complete tasks faster and more efficiently. This includes the many communications we need to write from emails to reports and other documents. For many office workers, this means spending a sizeable proportion of the day at their computer keyboard. Here are 3 essential steps to increase your writing efficiency.

It's all about Google: or is it?
6 November 2020

It's all about Google: or is it?

Being able to connect with your reader is fundamental to any written communication. This is not a new concept. In the digital age there are additional hurdles we need to overcome if we want to stay ahead of the race. With the potential barriers of reading from a screen rather than the printed page, and increasingly sophisticated search engines that prioritise easy-to-read content, producing high-quality written communications has become more critical than ever.

The language of the Victorian slum
31 October 2020

The language of the Victorian slum

Like other momentous times in history, the 2020 coronavirus pandemic has brought new words, as well as new meanings from old words, into our everyday language. In an effort to stop the spread of the new disease COVID-19, we are going in and out of iso and social distancing. Industrialisation in Victorian England also generated new words from  ‘shoddy’  to ‘sweater’ to  ‘sandwich men.’  Variations of these words are still used today, sometimes with new connotations.

Answers to the 10 most frequently asked writing style questions
23 October 2020

Answers to the 10 most frequently asked writing style questions

There are many opportunities in written communications to create inconsistencies of style. But how do you know when to use single or double quotation marks? How do you punctuate lists and is it okay to use acronyms? Find out the answers to these questions and more.

Report writing training: 7 warning signs managers can't afford to ignore
27 September 2020

Report writing training: 7 warning signs managers can't afford to ignore

Unfortunately, our school system and many university degrees don't prepare students for writing at work. Many people are unaware their reports are unclear, unless the report's weaknesses are pointed out to them by a manager. Find out 7 of the most common report writing pitfalls that can be avoided through report writing training. 

Is it time to bring back the fountain pen?
28 August 2020

Is it time to bring back the fountain pen?

If you’re working from home during this pandemic, you might be feeling as though you’re living inside your computer. But it’s not just nostalgia and technology overload that’s making me hark back to the fountain pen and redisover the benefits of some endangered work practices.

Peeling the onion: a 3-step revision process
16 August 2020

Peeling the onion: a 3-step revision process

The first draft of any communication you write is likely to be wordier than it needs to be. There will be ambiguity. There will also be typos and inconsistencies. This is normal. Even professional writers need to go back and refine their work multiple times to make it clear and concise. Find out how our systematic, 3-stage approach will increase efficiency and achieve a better result.