It's about them not you: getting better results from written communications
When we have a lot to say about a subject, we may find it relatively straightforward to write down our thoughts. We know what's important to us and we know what we want to tell our reader. The danger is, we may end up with a lot of words on the page that fail to communicate anything to our reader or bring about meaningful change. A subtle shift in the way you write can change this perspective and give you a competitive edge.